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Now Amazon is doing website hosting. What don’t they sell?

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Amazon sees a huge future in Cloud-based computing.

I’m sure you can buy almost anything from an Amazon shop. Interestingly, they are not always the cheapest, but if you have ever had to do a return or interact with them, their customer service is second to none. In fact, Jeff Bezos (Amazon’s founder) quotes customer obsession as the major key to its success.

Interestingly, Amazon sees a huge future in Cloud-based computing.  Amazon EC2 (Amazon Elastic Compute Cloud), is their incarnation of web hosting and cloud technologies.

It’s really quite a simple principle and, as the name suggests, “elastic”. You rent a space, processing power and server performance as you need it. If your web site is popular and you need more performance, you just up the requirements via a control panel – say more memory, and if you need less, then you move the slider back again. The clever bit is how Amazon shares all this capacity across multiple server farms and data centres, allowing you to pay literally by the hour. Do a quick Google search to find out more.

This basic cloud computing and resource sharing principle is the basis for a whole raft of cloud computing technologies available today. Amazon EC2 has been around since 2006, but with the launch of Apple’s iCloud with IOS5 will herald cloud computing as an everyday technology, just like the internet itself.

So whether we like it or not, cloud computing and storing data online will become part of life. The question is will you, or will you not? Or maybe should that be: how long before you do?

Anyway that’s me off to order my groceries (and by the way you can) via the app on my iPhone. I wonder if they sell “a long stand”…

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